BMW of Jackson

Gear Up and Unleash

BMW of Jackson · Herrin-Gear Automotive Group

Gear Up & Unleash

3rd Annual · For The Children. Benefiting Children’s Hospital of Mississippi. September 5, 2026 · Jackson, MS.

Event details

Herrin-Gear’s Gear Up & Unleash Car Show

For The Children. September 5, 2026. 1685 High Street · Jackson, MS. Benefiting Children’s Hospital of Mississippi.

Showcase your classic car, truck, jeep, custom build, or motorcycle. Registration starts at 8:00 AM. Pre-registration fee of $25. Gate fee of $30.

Event map

Show cars, DJ and non-profits, food trucks, kids zone, and the hospitality tent.

Herrin-Gear Gear Up and Unleash event map, September 5, 2026

Who this truly supports

Every dollar raised helps children and families receiving care.

This event is powered by compassion — and sustained by community.

$5,000

Year One

$30,000

Year Two

$50,000

2026 Goal

In less than 2 years, Herrin-Gear and our community have built something that matters. But the true measure of this growth is not in dollars alone. It is in the children receiving care. The families finding support. The moments when hope replaces fear.

Performance with purpose

Classic builds. Modern muscle. Custom trucks.

Every engine rev supports a greater cause. This is community in motion.

Sponsorship opportunities

Place your brand in front of a growing, engaged community audience.

Sponsoring Gear Up & Unleash directly supports Children’s Hospital of Mississippi. All sponsors receive logo placement on promotional materials. Logo size reflects sponsorship level.

Title

$15,000

  • 5 Booth Spaces
  • Logo on promotional materials & banner
  • Logo listed on the T-shirt
  • 6 speaking opportunities
  • Sponsor Choice vehicle — Trophy provided
  • 4 spotlight posts on social media

Executive

$10,000

  • 4 Booth Spaces
  • Logo on promotional materials & banner
  • Logo listed on the T-shirt
  • 4 speaking opportunities
  • Sponsor Choice vehicle — Trophy provided
  • 3 spotlight posts on social media

Platinum

$5,000

  • 3 Booth Spaces
  • Logo on promotional materials & banner
  • Logo listed on T-shirt
  • 2 speaking opportunities
  • Sponsor Choice vehicle — Trophy provided
  • 2 spotlight posts on social media

Gold

$2,500

  • 3 Booth Spaces
  • Logo on promotional materials & banner
  • 1 speaking opportunity
  • Sponsor Choice vehicle — Trophy provided
  • 1 spotlight post on social media

Silver

$1,000

  • 2 Booth Spaces
  • Logo on promotional materials & banner

Community Supporter

$500

  • 1 Booth Space
  • Logo on promotional materials & banner

This is how legacy begins

Not with one big moment — but with consistent commitment.

“Because when our community shows up, children feel it.”

Source: herringear.com/gear-up-and-unleash. Visible event date on that page is September 5, 2026. 1685 High St, Jackson, MS 39202.